Analog magnetism

I’ve recently dusted off my old Akai tape deck, dug out whats left of my cassette collection and reconnected with my analog self. I had really forgotten how great the cassette was a music medium as I played some of my homemade mixtapes. The way my tapes swang from mixes, exclusives recorded of the radio even to stuff recorded of the telly, you had the ability to record and edit at the touch of a button rather than the click of a mouse or the shaving of a visual soundwave.
Tape was a labour intensive medium often involving hours of dubbing, editing, spooling and splicing to create and maintain your music library but it was all done physically. By doing everything with your hands it somehow becomes second nature and you don’t have to think anymore to control and manipulate sound, which is surely the first step on the way to DJing.
I’ve realised how much I actually loved the tape sound quality too as I’ve digitised them and listened to them on the computer you can hear how music production and home audio equipment have changed hand in hand. There is just something so perfectly imperfect about the compression, hiss and even that faded muffled snippet of the last thing you recorded over seeping through to the speakers. Also the constriction of 45 minutes a side is almost made for mixtapes and its suprising how few people really ever make an album or ‘mixtape’ with a Side A Side B feel.
The lower sound quality also raised questions in my mind about how boring and homogenous pop, rap and rnb have become. They all sound the same now thanks to the difficulty producers have in making their sound big enough to get a commercial realease. So you end up with everyone looking for the same clinical crisp sounding bass thuds and percussionless drumbeats and empty synth patches. I mean when it gets to the point that talentless mugs like N-Dubz, Tinchy Stryder and Chipmunk can perfectly replicate the ‘hits’ put out by our translatlantic cousins Timbo, The Dream and Kanye you have to ask what is the point?
So I dug out these ad’s that show that tape was once considered the pinnacle of home audio and realised that a rise in hi fi quality has clearly made an audible decrease in music quality for the consumer. The 90’s hip hop production that I love so much wouldn’t stand up to the merciless digital formats we use today. Punters would just dismiss their music as budget or swag, I mean when was the last time you heard crackle on someones single? I firmly believe that the analog formats helped us connect with the sounds of the 70’s and farther back that the 90’s hip hop artists were sampling.
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Edited: August 26th, 2009





























