Nike waterproof hoodie

Priyanka put me onto a must have addition to my summer wardrobe, especially with that lovely changeable English weather. The latest version of the classic Nike AW77 training range looks like your standard Nike heavy duty grey cotton sweatshirt but its not. Its only flippin well waterproof. Well to use the correct term its water repellent and is more than likely part of the Nike considered range meaning its more eco friendly than other Nike products. Check out the magic below (apologies for the shit music but to paraphrase a bit of Nike PR just mute it)
http://www.vimeo.com/5480956Here is the technical info from the boffins at Nike hq:
“This highly engineered 400-gram organic French Terry cotton also receives an innovative water repellency treatment from Nike Design called DWR – meaning rain simply beads up and rolls off the AW77 hoodie, to help you stay warm and dry in adverse weather conditions.”

For those of us without the science degree DWR means Durable Water Repellency and is guaranteed to be 100% water repellent for 50 washes which is more than enough in my opinion. Priyanka found this at stylebubble where the girl who posts it seems to hate hoodies and be obsessed with Alex Mack claiming the AW77 is some sort of Alex Mack homage. If anything it seems the inspiration came from a certain Mr McFly and a self drying jacket he picked up in 2015…
AW77 hoodie will be available in stores and online from nikesportswear.com from August the 1st.
Popularity: 22% [?]
Edited: July 20th, 2009








